Mumbai: Godrej's Goodknight has unveiled a TVC campaign for Goodknight Jumbo Fast Card, an innovative spiral-shaped paper-based mosquito repellent.
Designed by Wunderman Thompson Mumbai, the new ad film highlights that the moments spent with family are the ones that truly matter, and the Goodknight Jumbo Fast Card protects these moments from disease-causing mosquitoes. The TVC shows how using the Jumbo Fast Card has an instant knock-down effect on mosquitos and promises up to four hours of protection guaranteeing uninterrupted ‘masti.’
The film opens with a father-daughter duo, where the father is talking to his wife, who informs him that it will take him four hours to get back home. She asks the father to not have too much fun, to which the father replies, "Okay," while noticing some mosquitoes above his daughter’s head. Seeing this, the father immediately lights up the Goodknight Jumbo Fast Card, whose powerful TFT technology provides up to four hours of protection. The father-daughter duo is then seen playing around the house without being interrupted by the mosquitoes. When the mother finally comes home, she looks around the house, which is a mess, and sighs. But when she spots the father-daughter duo sleeping peacefully on the couch, she smiles to herself and wishes that the family always stays protected and happy.
Commenting on the TVC, Godrej Consumer Products chief marketing officer Somasree Bose Awasthi said, “As the leader in the household insecticide category, Goodknight is committed to innovating and providing effective yet safe solutions at an affordable price point. With this TVC campaign, we want to emphasise that the moments spent with family are the ones that truly matter, and they don’t need interruption, especially from mosquitoes. Goodknight Jumbo Fast Card vouches to protect families so that these special moments are cherished. Goodknight Jumbo Fast Card with its fast action, instantly provides relief from disease-causing mosquitoes for a longer time.”
Wunderman Thompson Mumbai VPs and executive creative directors Priya Pardiwalla and Steve Mathias said, “The film is based on the insight that evenings are a time when we all come home from work. A time to bond with families and play with our kids. But evenings are also a time when most mosquitoes enter our homes. Most of the solutions used in the evening don’t last long. The idea was focused on bringing to life a fun-filled evening between a dad and his daughter. And how Goodknight Jumbo Fast Card’s 4-hour long effect doesn’t let mosquitoes spoil their fun.”
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