Automotive HUD research: AR HUD is being largely mounted on vehicles, and local suppliers lead the way. 1. AR HUD is being used widely, with 35,000 vehicles equipped in the first half of 2022.
New York, Sept. 08, 2022 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Automotive Head-up Display (HUD) Industry Report, 2022" - https://www.reportlinker.com/p06318548/?utm_source=GNW Since 2021, AR HUD has been installed in multiple new vehicle models, including Mercedes-Benz S-Class, Hongqi E-HS9, Great Wall Mocha, Geely Xingyue L, Volkswagen ID Series, GAC Trumpchi GS8, BAIC Mofang and Rising R7. According to ResearchInChina, in the first half of 2021, 603,000 new passenger cars in China were equipped with HUD (C/W/AR), a like-on-like upsurge of 36.2%, of which 35,000 units packed AR-HUD, sharing 5.8% of the total, up 5.0 percentage points from the prior-year period. From the monthly trend, it can be seen that the installations of AR HUD have been rising since mass production in early 2021, and began to surge in April 2022 after first outnumbering C-HUD in August 2021. 2. PGU becomes the key technology for realizing mass production of AR HUD. At present, although many an OEM has launched AR HUD-enabled models, almost all of them are testing water on small scale. As for wide adoption, such problems as image distortion, sunlight inversion, high cost, and large size have yet to be solved. As a core component of AR HUD, PGU has become the key solution to the above problems. There are four PGU technologies: TFT-LCD, DLP, LCOS, and laser scanning projection (LSP). Wherein, TFT-LCD and DLP are the mainstream solutions used in the current AR HUD-enabled production vehicle models in China. Volkswagen ID Series, Hongqi E-HS9 and WEY Mocha among others all bear TFT-LCD solutions. The DLP technology monopolized by TI delivers good imaging effects but its cost is high. The applied models include Mercedes-Benz S-Class and the 2nd-generation GAC Trumpchi GS8. LCOS offering high resolution has made its way into the market in recent years. Typical vendors include Envisics, Huawei, ASU Tech, and Hardstone. SAIC Rising R7 released in May 2022 carries the LCOS-based AR HUD created by Huawei. The HUD features field of view of 13°*5°, luminance of 12000nits, and resolution of up to 1920×730. MEMS laser scanning projection (LSP) is also a R&D direction for some companies like Panasonic, Pioneer and Shenzhen Dianshi Innovation Technology. In 2022, the dual-vision laser holographic AR HUD jointly developed by Panasonic and Envisics is to be first mounted on Cadillac LYRIQ. With two projection display areas, far and near, the system can display real-scene markers at the destination, real-scene navigation, forward collision warning, and lane change command. 3. Local suppliers like Foryou lead in mass production of AR HUD. OEMs’ increasing demand for AR HUD expedites technology iteration and product commercialization by suppliers. Thereof, China’s local suppliers like Foryou Multimedia have secured multiple mass production orders. Foryou Multimedia is a HUD leader in China. As of June 2022, the company has shipped a total of more than 560,000 units, with customers including Great Wall Motor, Changan Automobile, GAC, BAIC, Chery and Vietnam’s VINFAST. In late June 2022, it signed a letter of intent with Huawei on in-depth strategic cooperation on intelligent vehicle accessories, especially AR HUD. Foryou Multimedia also steps up its pace of new product iteration, having launched bifocal plane AR HUD and oblique projection AR HUD. Currently the bifocal plane AR HUD has been designated by Great Wall Motor, and the oblique projection AR HUD has been a substantive cooperative project of many automakers. Zhejiang Crystal-Optech has partnered with quite a few OEMs to develop HUDs, and tries hard to mass-produce and market these products. Its AR HUD was produced in tiny quantities for Hongqi E-HS9 in March 2021, and was applied to Changan Deep Blue SL03 in July 2022. In the second half of 2022, Crystal-Optech is to provide HUDs including WHUD and AR HUD, for some models of Hongqi, Changan Automobile, BYD and Great Wall Motor. 4. AR HUD will be integrated with multiple vehicle systems. AR HUD has become a new window for human-vehicle interaction, which is accompanied by the evolution of intelligent driving to L2+. It will be integrated with multiple systems from dashboard, navigation and ADAS to DMS, infotainment and V2X. In January 2021, Qualcomm announced its 4th-generation Snapdragon Automotive Cockpit Platform, a digital cockpit solution that supports multi-ECU and multi-domain fusion, covering dashboard and cockpit, AR-HUD, infotainment, rear seat display, electronic rearview mirror and in-vehicle monitoring. The system will be first available to cars of JIDU Auto and is projected to be mass-produced and delivered in 2023. At the CES 2022, Harman demonstrated its AR HUD technology, which combines AR vision with the voice assistant that helps to recommend nearby points of interest. This technology can intelligently activate the autonomous driving mode, or allow the driver as an AR avatar to have a meeting with colleagues. In February 2022, HARMAN acquired Apostera, aiming to use Apostera’s augmented reality (AR) and mixed reality (MR) software solutions to cement its position as a leader in the automotive AR/MR field. Before that, Apostera had provided technical support of AR HUD for Audi Q4 e-tron. At the CES 2022, Panasonic unveiled its AR HUD 2.0 system. Powered by Panasonic’s SkipGen2, its eCockpit infotainment controller, AR HUD 2.0 adds the eye tracking system (ETS), a patented technology that enables automatic driver height adjustment, dynamic parallax compensation, dynamic auto focus and driver monitoring capability. “The Panasonic AR HUD 2.0 continues the trend of up-integration of display domains, such as Cluster and HUD, into the central infotainment compute module,” said Andrew Poliak, CTO, Panasonic Automotive Systems Company of America. Read the full report: https://www.reportlinker.com/p06318548/?utm_source=GNW About Reportlinker ReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need - instantly, in one place. __________________________
Ford Motor Co Chief Executive Jim Farley will go to Las Vegas next week to roll the dice on a strategy to convince dealers to cut as much as $2,000 from the cost of delivering an electric vehicle to a customer. Ford has told dealers that one key topic for the meetings will be a discussion of new agreements that would govern how dealers sell Ford's expanding lineup of electric vehicles. Farley told analysts in July that Ford needs to cut $2,000 a vehicle out of selling and distribution costs to be competitive with Tesla Inc and other electric vehicle startups that sell directly to consumers without franchised dealers.
Even though battery costs are rising, auto companies are rolling out more affordable electric vehicles that should widen their appeal to a larger group of buyers.
Automotive reporter Pras Subramanian outlines Tesla's proposed plans to build a lithium refinery for their EV batteries and the vote between Tesla owners to decide the locations of supercharger stations.
Rivian Automotive (NASDAQ: RIVN) was frequently compared to Tesla (NASDAQ: TSLA) when it went public last November. The market's enthusiasm for Rivian waned as it struggled with production delays, supply chain disruptions, and widening losses. Tesla also struggled to ramp up its production for years before it achieved mainstream success.
A typical internal combustion engine has around 200 parts that need to be maintained and possibly replaced if they wear out. An electric vehicle takes that number down to around 20. Add to that the fact EVs do not directly emit carbon emissions and generally respond faster and better than traditional gas-powered vehicles, and California's recent controversial decision to get internal combustion engine-powered vehicles off the road in 13 years doesn't seem so crazy.
(Bloomberg) -- Rivian just added almost $3 billion to its market capitalization in a day, and all it took was a fairly bare-bones deal with a new frenemy.The upstart and Mercedes-Benz will join forces to build big electric vans in Europe “in a few years,” the two revealed Thursday, sending Rivian shares soaring 11%, their biggest jump in four months. Thin as the announcement was on detail, it sent an obvious signal. Yes, this young plug-in pickup maker is having trouble ramping up production, bu
EV stocks have multiplied in Tesla’s wake and as electric cars look to go mainstream. Here are the top-rated electric-vehicle makers.
All-electric, off-road powersports company Volcon Inc (NASDAQ: VLCN) said it has officially entered the e-bike market with the launch of its class 2 e-bike, the Volcon Brat. Built like a motorcycle, Brat integrates Volcon's design elements, using the exo-arch frame that mirrors the same design of Grunt and Stag. Brat has been built with four ride modes to accommodate off-road adventures to maneuver through urban traffic. Brat is powered by a 48V battery that can be fully charged in 6-7 hours thr
General Motors Co (NYSE: GM) shared plans to release an electric Chevrolet SUV priced around $30,000 to tap the cost-conscious buyers, the Wall Street Journal reports. The move comes as prices soared on other EV models. The surging lithium and nickel prices forced the automakers to bump the EV prices. Peer Tesla Inc (NASDAQ: TSLA) explored setting up a lithium refinery on the gulf coast of Texas to secure its supply amid surging demand for EVs, Reuter reports. GM's electric Chevy Equinox will go
Mother-of-five Nargis Begum suffered fatal injuries after getting out of a car that had broken down.
The SUV, slated to arrive in fall 2023, would be among the least-expensive electric vehicles in the U.S.
By Pang-Chieh HoI asked you in a questionnaire what things you had to get used to the most after purchasing an EV, and in this issue I’m highlighting some memorable responses. Also in this week’s...
The investment is just the latest by United Airline Ventures to focus on companies making zero-emission aircraft.
SHANGHAI (Reuters) -Tesla sold 76,965 Chinese-made vehicles in August, nearly triple its sales from a month ago, as it quickened deliveries after ramping up output at its Shanghai plant. The U.S. carmaker exported 42,463 Model 3s and Model Ys from China last month, the China Passenger Car Association (CPCA) said. After a scheduled upgrade disrupted most production in July, Tesla ramped up output at the Shanghai plant in August, defying heatwaves and COVID curbs that hit its suppliers in the southwest region.
Future automobiles will shift from engines and gasoline to electric motors and battery packs
A jury found 38-year-old Ray N. Cain Jr. guilty of first-degree murder with a special circumstance that the killing was committed through torture.
Here’s some food for thought from the Insurance Institute for Highway Safety (IIHS) to get you into the appropriate frame of mind. It’s impossible for anyone but an insurance company representative to even ballpark what your new premium might be.
Tesla deliveries from its Gigafactory in Shanghai soared in August after upgrading its assembly lines, but the American EV maker continues to fall behind Chinese rival BYD in the world’s biggest auto market.
The 62-year-old died at a hospital an hour after the crash.
Jeep revealed Wednesday the first steps in a plan to reshape its portfolio, starting with the launch of two EVs in North America by 2025 and one in Europe next year. The Jeep Recon and Wagoneer S will be the first fully electric Jeeps for the U.S. market when they enter production in 2024. The 80-year-old rugged Detroit brand, which aims to become the global leader in electrified SUVs, plans for EVs to compose half of its sales in North America -- and all of its sales in Europe -- by 2030.